Product Strategy & Design
FROM INSIGHT TO SHELF
For 25 years, I’ve designed products and built brands that parents trust. My career spans design leadership at Itzy Ritzy, Infantino and Lamaze, plus consulting for Skip Hop, Ergobaby, Radio Flyer, Hasbro and Spin Master. Most recently, I led a design team of 8, turning consumer insight into products that sell. The results include 10x revenue growth for Itzy Ritzy during my employment and most recently a 64-item collection at Target.
Ph 312-399-3239
Maureen1salazar@gmail.com
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MAUREEN SALAZAR
Successful products start with strong creative direction and talented teams. I bring both together by setting a clear design vision, encouraging creativity and collaboration, and giving designers the support and direction to do their best work. I work closely with engineering, sourcing, marketing and sales to carry great ideas from early concepts through successful launches.
My strength is bringing creative and commercial thinking together, protecting what makes a product special while managing the realities of development, sourcing, target cost, retail price and margin. The result is design that works for the consumer, the retailer and the business.
BS Industrial Design, Illinois Institute of Technology · 25 years in juvenile products
Selected work
Music and Motion Activity Gym
Mediterranean Collection
Flip Advanced Infant Carrier
Latch and Soothe Pacifier
Creating a Cohesive Brand
I developed a consistent product language that brought Itzy Ritzy's growing product assortment together as one recognizable brand at Target. The signature navy packaging and unified layout created a strong visual presence across categories, allowing the products to shine while making the brand easy to recognize.
Brand Statement
64 Items in Target in 2026
Consistent packaging across formats
PDP Photography and Storytelling
Every image sequence takes a parent from what the product is to how it fits into their day. Lifestyle moments, close-up features and simple callouts answer shoppers’ questions before they ask them.
Designing Collections
Shared prints, colors and details tie teethers, feeding, plush and bags together into coordinated collections. That gives parents a reason to buy more than one piece and gives retailers a full story to merchandise.
Throughout my leadership at Itzy Ritzy, I directed the design and development of a broad product portfolio spanning toys, teethers, feeding, travel, and baby essentials. From product strategy and concept development through production, my focus was on creating innovative, thoughtfully designed products that balance function, style, and commercial appeal while building a recognizable brand across categories.
Product Portfolio
Travel
Diaper Bags
Travel Accessories
Toddler Travel
Infant Carriers
Toy & Teether
Developmental Toys
Plush
Toddler Toys
Teethers
Feeding
Pacifier
Tableware
Gear
